Language programs in NYC Personal Statement Example | Topics and Well Written Essays - 250 words

Language programs in NYC - Personal Statement Example Therefore, the state requires students to learn foreign languages before moving to colleges. The exam conducted ensures that students’ skills at navigating are tested through conversations. The foreign language area for Regent diploma is a brilliant idea but it can not apply to all the students. Majority of the students under this program get to school when they are older. For example, Fanta Konneh goes to school at the age of 18 (Medina 1). She is the first one to step into a classroom from their family. The classrooms in the New York City are full of students with diverse educational challenges from the entire world. Approximately 15,100 students out of 150,000 in the City are always struggling in order to learn English like Fanta. These students are often illiterate in their indigenous languages. Due to these challenges, they are forced to study as their peers gets ready for the exams necessary for Regent diploma. This means they will take more time to be prepared for the same exams unlike other

The Diamond Necklace Essay Example | Topics and Well Written Essays - 500 words

The Diamond Necklace - Essay Example There is no discernable reason for why the necklace was lost. Of course the loss itself can be attributed to the displaced mind of Mathilde as she was dancing in the ball or even the manner in which she decided to find a cab in the cold but in essence, it seems that she was simply fated to lose it. Her dreams of being the darling of the ball certainly came true but it must be noted that in the story itself the men around her seem to be greatly enamored by her charm and beauty rather than the diamonds on her neck. Of course, she might have owed a great deal of her confidence to the diamonds she was wearing but she didn’t notice that she had lost them till she had come back home from the ball. This loss and the drama which unfolded afterwards could have been entirely different had she not focused no appearing to be beautiful and had let her natural charms shine through. However, her thinking that she was inferior to others simply because she did not have their trappings and accessories only led to misery towards her. Further, her decision to lie to her friend and seek to replace the necklace might have gone differently had she confessed to her friend and found out the truth about the diamonds earlier rather than replacing a fake set of diamonds with a real one by taking loans she and her husband had to work for years to repay. Placed in the same situation, I would have certainly gone and confessed to the friend. At worst, I would have still gone through and begged or borrowed to recover the loss for my friend but in that case I would at least have a chance of knowing that the set was a fake one. Further, this confession and the immense guilt which Mathilde had shown at the loss might have made the friend forgive and forget about the necklace if she were a kind soul. Another thing which she could have done, if Mathilde was not too worried about the ethics of the matter, is that she could have replaced the set

The Grupo Modelo Place in the World Market Essay Example for Free

The Grupo Modelo Place in the World Market Essay In previous years, beer’s core segmentation was age group 21-27, this demographic bottomed out in the late 1990’s to early 2000’s, but projections are showing that this core demographic will be the top demographic again by 2010 according to beerprofit. com. Studies have shown the 40% of the adult market are expected to be regular beer consumers by 2011. This paper will discuss Medelo’s international expansion through strategic partnerships, next steps into a foreign market for Modelo, challenges from InBev, Modelo’s direct competitor, and whether Modelo should diversify its business. (HTB, 2008) Modelo’s International expansion with Strategic Partnerships Grupo Modelo is the biggest brewer in Mexico and is based in Mexico City. Model has built several breweries in states throughout Mexico for logistics, warehousing and transportation strategies. Grupo Model best known product is Corona, while it best selling brand is Corona Light. Within Mexico, their biggest selling brand is Modelo Especial which is a premium pale lager thats more comparable in quality to Dos XX than its lightweight Corona. Most beers sold in Mexico are standard light bodied lager brews that are similar to U. S. and Canadian lagers. Especial are sometimes viewed as a premium brands, while Pacifico has a certain cachet on the Pacific coast, and Corona and Sol are both super light bodied brands with painted labels and that appeal to a fun in the sun kind of marketing mentality. In 1985, Grupo Modelo started exploring other markets, first Canada and Japan, and later on Australia and New Zealand. In 1989, the organization moved into Europe when an office in Brussels was opened, later Russia, Africa and Latin America, the Modelo brands are present in 159 countries. In 1997, Anheuser-Busch and Grupo Modelo agreed to purchase 37% of the brewer to gain some revenue and capital opportunities for Modelo. Under the agreement, Anheuser-Busch has invested $605 million, bringing its total investment in Mexicos largest beer company to more than $1 billion. The agreement also allowed for Anheuser-Busch to acquire another 17% at a later date. In 2003, Anheuser-Busch acquired a 17. 7 percent direct and indirect interest in Grupo Modelo and its subsidiary, Diblo, S. A. for $477 million. This gave Anheuser-Busch financial control over the Modelo. By 1996, the acquisition was complete. Our taking a larger stake in Modelo is advantageous for both companies, said Anheuser-Busch Chairman of the Board and President August A. Busch III. Grupo Modelo is a well-managed company with a great heritage. Mexico is a key market in our overall approach to globalizing our company. There is great potential in the Mexican beer market. Our association with Modelo will help grow that market and enhance our already strong relationship with the Mexican-American community. (Chalmers, 2009) Grupo Modelo’s Next Foreign Market and Strategy In 2005, Grupo Modelo and Anheuser-Busch agreed to import Modelos beers into China, the worlds largest beer market, the Mexico City-based Grupo Modelo, who is half-owned by Anheuser-Busch and exclusive importer of Anheuser-Buschs brands in Mexico, including Budweiser and Bud Light. Grupo Modelo holds 62. 8 percent of the total beer market share in Mexico as of Dec. 31, 2005. The agreement with Anheuser-Busch for China covered Corona Extra as well as other Grupo Modelo brands to be distributed in the future. Apart of the strategy was to expand Corona Extra. Corona Extra is the No. 1 Mexican beer sold in the world and the most popular imported beer in the U. S. , regardless of origin. This new partnership ideally complements the international strategy that Modelo has successfully implemented for several decades, said Carlos Fernandez, chairman and CEO of Grupo Modelo, in a statement. Grupo Modelo exports seven brands with a presence in more than 150 countries. (Chalmers, 2006) The Challenges from InBev InBev, the largest beer company in the world produces over 200 beer brands produced and sold throughout the world. Its flagship brands are Budweiser, Stella Artois, Brahma, Becks and Leffe. InBev has operations in over 30 countries and sales in over 130 countries. In 2006 it had a market capitalization of â‚ ¬30. 6 billion and net profit of â‚ ¬3. 2 billion on sales of â‚ ¬13. 3 billion. InBev was created in 2004 from the merger of the Belgian company Interbrew and the Brazilian company AmBev. Before the merger with Ambev, Interbrew was the third largest brewing company in the world by volume, Anheuser-Busch was the largest, followed by SABMiller in second place. Heineken International was in fourth place and AmBev was the worlds fifth largest brewer. On June 12, 2008, InBev announced that it has made a US$46 billion offer for the brewing firm Anheuser-Busch. This merger joined two of the worlds four largest brewing companies (based on revenue) and created a company that brews three of the top beers in the world Bud Light, Budweiser and Skol. InBev also stated that the merger would not result in any U. S. brewery closures and they would also attempt to keep on management and board members from both companies. On Sunday, July 13, 2008, Anheuser-Busch announced that they had agreed to an acquisition by InBev valued at about US$52 billion in cash, or $70 per share. As a condition, InBev will be renamed AB-InBev and Anheuser-Busch would retain two seats on the board of directors. This created a problem for Modelo because Anheiser-Busch has acquired a 51% stake in 2003. Even though the deal was crafted so that Modelo could buy back its majority interest. After the announcement of the AB InBev merger, Modelo sued it US Constellation partner who is partnered with InBev so the InBev could assume a hostile takeover of the company. That arbitration is ongoing. (Kesmodel, 2009) Should Grupo Modelo Diversify its Business? While Modelo still ranks as the 4th largest brewer behind AB-Inbev, SABMiller, Heiniken International, it is the only brewer controls 65%+ in its home country. The other bottlers have found fortune in diversifying into foods, Modelo may be best served with an expansion into other products to boost its name and brand. SABMiller is the outsource bottler Coca Cola Africa. Pepsi has expanded into other brands by acquiring Gatorade, Frito-Lay, and Quaker Oats. Its side brands now account for 55% of of its revenue. Modelo could be better served acquiring established food brands or international food processing plants. AB-InBev has diversified, SABMiller has diversified. Heineken has diversified by isolating its beer brands to different markets Europe, Asia, Americas, Caribbean, and South America. With the top selling single beer product in the world, the company can build some momentum based on that product. Conclusion Grupo Model is poised to take a substantial place in the world market. It is known the throughout the bottle world for its robust and efficient processes. It has been able to expand into foreign markets while keeping its signature product as the number one selling product in the world. It has been able to merge with the largest beer company in the world and still keep it operational control over its products and withstand competitive challenges from direct competitors seeking to penetrate its principal markets. With the establishment of the number one brand beer, Modelo seems poised to leverage its brand into different markets and diversifications.

The Great Pyramid Of Khufu History Essay

The Great Pyramid Of Khufu History Essay In the Old Kingdom sometime between the years of 2575 BC and 2134 BC the Egyptians constructed The Great Pyramid. The Pharaoh Khufu ordered the building of a pyramid of greater dimensions than any other pyramid ever constructed. In hope to increase interest in the building of his pyramid Khufu shut down other temples to divert the interest to his site. Khufu chose to build on the Giza plateau on the East side of the Nile River. It is said that Khufu ordered slaves to construct the huge pyramid, but this is incorrect. The pyramid was built by about 5,000 free citizens of Egypt drafted for public work. The men were divided up into gangs of laborers and masons. The laborers consisted of approximately 18 to 20 individuals. The laborers would personalize the blocks of stone in which they moved with their group ¿Ã‚ ½s name. Using stone cut mostly from a quarry right on the Giza plateau the laborers quarried and hauled the massive blocks of stone up the pyramid (Egypt 55). Fine white lime stone was taken from Tura across the Nile River. The granite used for the king ¿Ã‚ ½s burial chamber was quarried from Aswan, 400 miles upriver from Giza (Egypt 58). The blocks of stone weighed as much as 15 tons as the granite stones were the heaviest (Casson 131). The total weight of the pyramid is 6.25 million long tons of stone (Harris 86). The Great Pyramid has a total of about 2,250,000 blocks of stone (Woods 16). This feat is almost unheard of today with the use of new machines and techniques for hauling and moving incredibly heavy objects. The Egyptians used some rather ingenious ways to keep their building project on the perfect side. The crews would dig connected trenches around the building site and fill the trenches with water. After filling the trenches with water they would tie a length of rope at equal height onto two sticks. Thus stretching the rope taunt they could see any unleveled points to fill or level off to keep their base even all-around (Casson 133). The l aborers used log rollers to aid in the moving of the massive blocks of stone. Before tipping the stone onto the rollers the side that is to be faced down on the logs is finished early to ensure a smooth ride (ibid. 131). Seeing how organized the ancient civilization was proving itself to be, historians are not shocked to find that they used a four-way ramp system to haul the blocks of rock to the upper most places of Khufus pyramid. The system used three ramps that formed three squared off spirals to the top, and one ramp that followed the same form down and off the formation (ibid. 134). This gives us four tiers of ramps, a sort of Egyptian highway system of on and off ramps. French architect Henri Chevrier tested the ramp theory with 50 men and a one ton block of limestone set on a track of wet mud from the Nile River. The results showed that one man harnessed to a rope could move the block on a level surface, 1 not all 50 (Egypt 58). After possibly what might have taken the entire twenty-three year reign of Khufu the structure was complete. The entrance lead down around 60 feet. The next obstacle to be faced is three stone sealing plugs that slid in front of the entrance to prevent grave robbers from entering. The sealing blocks kept robbers out for about 400 years till finally they got through and stole the contents of the pyramid (Casson 136). Then advancing upward to a second burial chamber that was left incomplete, this chamber is commonly misnamed the Queens Chamber. Then we fall upon a 153 foot long 28 foot high tunnel called The Grand Gallery. The Grand Gallery is noted for its ceiling made with tiers and braces (ibid. 136). After traveling through The Grand Gallery we find ourselves in the actual burial chamber of Khufu. The sarcophagus still stands at the west end of the chamber; of course it has been empty for some time now. This chamber was actually the third placement designated by Khufu. Each time hi s aspirations grew he wanted the pyramid bigger, and his tomb higher. The burial chamber was designed with six stress relieving roofs made of granite to support the tons of block over head (ibid.136). This monument of Egyptian architecture and technique covers a land mass of 13.1 acres. At the top of the once gold capstone the pyramid stands 482 feet high, now it is 31 feet shorter due to other projects taking stone from the handy source. The sides at the base are an astounding 756 feet long. (Egypt 53). I want to share with you the strange tales and theories about the Egyptians being able to see the future. One theory is from the Scottish astronomer Charles Piazzi Smyth. Smyth believed that the pyramid reflected measures of time and distance that could have then been only from a divine source. The pyramid showed the distance of the sun to the earth when its height in inches is multiplied by 10 to the 9th power. Smyth also said that the perimeter of the pyramid equaled 1000 times 365.2, the number of days in a solar year. Unfortunately Smyths measurements were proven wrong by British archaeologist Flinders Petrie (Egypt 55). Even thought the construction of the pyramid still has its doubts and theories, we find that the Egyptians used such great accuracy in their techniques that some spots in the pyramid have gaps only about .0001 inch (.0003 cm) wide (woods 23). This is about large enough to squeeze a postcard through. This brings us to the outside surroundings of the Great Pyramid. There are two other major pyramids at the Giza site. The second biggest is the pyramid of Khafre, and the smallest of the three is the pyramid of Menkaure (Egypt 56). These other pyramids were built after Khufus death. The second largest was built by his son, (Khafre), and his grandson, (Menkaure). In the surroundings of the Great Pyramid the Great Sphinx is found. This 240 foot long and 66 foot high Guardian ordered by King Khafre was carved out of an outcropping left behind at the limestone quarry that supplied the stone for the Great Pyramid (ibid. 60). Perhaps one of the greatest discoveries found around the perimeter of the Great Pyramid is the twin pits that contain funeral boats for Khufu. During a routine clearing of the base of the pyramid in 1954 Egyptian archeologist Kamal el Mallakh uncovered what he at first thought to be a part of the enclosure wall. Then Mallakh noticed that this section was closer than on the other sides. Thinking of a possible find he instructed to dig deeper until a row of 81 huge limestone blocks in separate sets were apparently covering the twin pits. After careful work Mallakh opened a hole in one of the six-foot-thick slabs. Under that slab he saw an oar and realized he had come upon a historical relic, a cedar funeral boat of Khufu. It took about sixteen years to remove the boat from the pit. Not wanting to risk the loss they left the second pit untouched (ibid. 61). Today the boat is on display in a special museum along side of the Great Pyramid of Khufu (ibid. 59). Another great discovery was found around the Great Pyramid by accident. In 1925 a photographer while setting up his tripod to take photos of The Great Pyramid nicked a piece of plaster from a hidden opening cut into the rock. Archaeologists removed stones and revealed a 100 foot shaft that lead down to a tomb. The tomb belonged to Queen Hetepheres, Khufus mother. After a total of three-hundred-twenty-one days of work it became apparent that 4500 years had taken its toll on the tomb. Most objects were already decayed almost to nothing. Using 1701 pages of sketches and 1057 pictures of the site most items were able to be reconstructed (Egypt 54). In front of the pyramid was what is known as the Great Causeway. The Great Causeway led to a rectangular mortuary temple. From this point the coffin was taken to a spot below the tomb entrance and then hauled up 56 feet to the opening of the pyramid (Casson 138). Also next to the pyramid are three satellite pyramids that belonged to the rulers three queens. There were also several fields of mastaba tombs and two temples, all connected by The Great Causeway (Egypt 59). Until recently it was thought that we had little chance of finding all of the missing sections of Khufu ¿Ã‚ ½s pyramid. In 1990 workmen installing sewer lines hit upon a part of the Great Causeway. After this finding the original path of the Causeway was easily mapped. The government of Egypt wants to move the residents of Nazlet el Simman and excavate the site (ibid. 59). The location of the Great Pyramid at Giza has been a popular place throughout time, and time has definitely taken its toll on the Great Pyramid. Unfortunately we have almost no tombs from the old kingdom left with artifacts and treasures from the nobility that once inhabited them. Khufus Great Pyramid is unfortunately one that was made in the old kingdom, hence it was not well preserved and artifacts are rare (Harris 88). Another fear is as man progresses the pollution will cause the rocks on the pyramid to erode at a much more rapid pace. Possible tourism someday will take a toll and start to make the wonderful site deteriorate much more rapidly than it would if we were to just admire from a distance. The pyramids at Giza remain the only of the seven wonders of the ancient world that is still here (ibid. 85). The future holds the truth of what time will do to the Great Pyramid. If it is treated like the sphinx has been we may be in danger of some idiot shooting a cannon at it. If hi story continues on the path it is set on now there is nothing to stop the Egyptians from using the blocks as a handy source for outer building projects. Time has been responsible for the changes in the pyramid: the contents have disappeared, outcroppings have been buried and possibly lost forever, and the environment has taken its toll on the massive structure. In conclusion, The Great Pyramid has open eyes on the techniques and loyalty of the ancient Egyptian empire. The Egyptians have constructed a piece of history that can only sit on a list of seven; the other six are no longer in existence. This makes the pyramid the last of the seven wonders of the ancient world. There will probably never be anything constructed with such raw accuracy and detail without computers and machines. I hope you have enjoyed the information I have given you on: the construction of the Great Pyramid, the surroundings of the Great Pyramid, and the effect of time on the Great Pyramid of Khufu.

Women’s Bodies in Taoism Essay -- Religion Religious Essays

Women’s Bodies in Taoism â€Å"I would rather live in a world where my life is surrounded by mystery than live in a world so small that my mind could comprehend it.† This powerful statement by Henry Emerson Fosdick so simply defines the concept of a common Chinese religion. Taoism is a religion practiced by many Asians and by people around the world. It is a religion that is so beautifully complex and yet based on principle as simple as breathing in and out. This paper will outline some basic information on the Taoist tradition, examine the views of the female body in Taoism as presented by Barbara Reed and my own critique of the tradition will be provided. A brief history of Taoism is required in order for us to pursue these goals. To begin with, Taoism originated from a man named Lao Tzu. He wanted to deeply come to an understanding of how one could induce human beings to live together. Tradition says that he developed such a theory but there was no one around to listen to him. In turn, he hopped on his water buffalo and rode to Tibet. When he arrived, he found a border guard and Lao Tzu taught the guard his philosophy. The guard agreed with all Lao Tzu stated and he encouraged Lao Tzu to write his teachings down. The word Tao means â€Å"The way†. This is the entire basis of the Taoist tradition, finding harmony, living peaceably and being creative during the flow of nature. Taoists have a goal as living life for â€Å"the way†and achieving immortality. The Taoist tradition has two sacred texts. Both of these texts â€Å"extol the way of nature as the path of happiness.† says Barbara Reed in Women in World Religions.(161) The Tao te ching is the basic text for Taoism. It has been translated to mean â€Å"The Way an... ... History, University of Chicago Press, Chicago and London, 1970. Reed, Barbara, â€Å"Taoism†, Sharma, Arvind, eds. Women in World Religions, State University of New York Press, Albany, NY, 1987. Schipper, Kristofer, The Taoist Body, University of California: Berkley and Los Angeles, CA, 1993. Smith, Houston, The World’s Religions, HarperCollins, San Francisco, CA, 1991. Tortchinov, Evgueni A., The Doctrine of the â€Å"Mysterious Female† in Taoism: a Transpersonalist View, Department of Philosophy, St. Petersburg State University, Russia, reprinted from, Everything is According to the Way: Voices of Russian Transpersonalism, Bolda-Lok Publishing & Educational Enterprises, Brisbane, Australia, 1997. http://etor.h1.ru/mystfem.html Young, Serinity, eds. An Anthology of Sacred Texts By And About Women, The Crossroad Publishing Company, New York, NY, 1993.

Animal Farm, by George Orwell :: Animal Farm Essays

Animal Farm Plot Summary Chapter I   Ã‚  Ã‚  Ã‚  Ã‚  Mr. Jones, the owner of â€Å"Manor Farm†, was an irresponsible farmer. He was too drunk to take good care of his animals. The barn animals were fed up with the way Mr. Jones treated them; thus they would occasionally have secret meetings at night. Old Major, their leader, had organized a meeting that would be held in the big barn. That night, the pigs Snowball, Napoleon and Squealer, the hens, the ducks the two horses Boxer and Clover, Muriel the goat and Benjamin the donkey and the rest all came just to hear what the old pig had to say about the strange dream he had the previous night. He dreamt about an ideal world. He talked to them about life, about their situation in life and the problems in life. Their only problem was Man. Man used them for his own purposes: his own needs. That, to them, seemed wrong and they knew that they had to do something about it. Old Major mentioned a Rebellion and it was all the animals hoped for. But it was up to them to rebel. Then he thought them a song â€Å"Beasts of England† that they sang on and on to memorize. Analysis Chapter I   Ã‚  Ã‚  Ã‚  Ã‚  George Orwell’s Animal Farm is an allegory* it concerns the toppling of the Russian Imperial rule and its replacement by the communist regime. In this light, the characters introduced in Chapter I represent real, historical figures: Mr. Jones is the Czar, Old Major is Lenin and Marx at the same time and as for the rest of the animals, their role will become clear as the story progresses. The animals on Manor Farm (Imperial Russia) ended live in unacceptable conditions, as is evidenced.   Ã‚  Ã‚  Ã‚  Ã‚  One of the ironies in this chapter is that the animals are not aware of their lamentable living conditions. This is shown the night that Old Major organized the meeting in the big barn. The animals are surprised and shocked when they realize that they shouldn’t be treated like that. Plot Summary Chapter II   Ã‚  Ã‚  Ã‚  Ã‚  A couple of days after the barn meeting, Old Major died. The animals of the farm where preparing for the revolution. Snowball and Napoleon assumed leadership and began giving them speeches about Animalism; everything Old Major had talked about. The animals only rebelled when Mr. Jones went away for a couple of days and his men forgot to feed them. The starving animals broke the store-shed’s door and ate from the bins.

Cadbury Fundraiser Report

CADBURY FUNDRAISER REPORT BREAST CANCER CARE WA Maria Paz Gonzalez Guzman 27 August 2012 Contents Introduction1 Information about the chosen charity1 Description of the type of fundraiser and the reason for the choice1 Procedure followed to prepare for the fundraiser1 Advertising2 Sales Report3 Graphic4 Conclusion5 Recommendations for another fundraiser5 Suggestions for improvement5 References5 Advertising poster for fundraiser6 Pictures7 IntroductionThe department of Sales and Marketing of Eat Central Virtual Enterprise held a fundraising event on Monday 20 August 2012 at Central Institute of Technology, Perth Campus, to support the Western Australia based charity â€Å"Breast Cancer Care WA† To raise money for the charity, different varieties of Cadbury chocolates were sold during the activity; Freddo 100s and 1000s frog, Freddo Dairy Milk frog, Freddo Dream White Chocolate frog, Caramello Koala, Freddo Twin Strawberry frog and Freddo Twin Peppermint frog. Information about the chosen charityCancer is one of the most terrible illnesses that a person could suffer and breast cancer is one of those that does not discriminate; it might affect women or men. Thousands of people and their families fight against breast cancer in the world. The statistics about breast cancer state that in 14,610 women will be diagnosed with cancer in 2012, making breast cancer one of the most common cancers affecting women, although it’s important to mention that 103 men were affected by breast cancer in 2007 in Australia.Fortunately most women survive breast cancer. Breast Cancer Care WA provides emotional, practical and financial support and care to people that have been affected by breast cancer in Western Australia. This foundation does not receive any government funding so they depend on the generosity of Western Australians to keep providing help at no cost. Description of the type of fundraiser and the reason for the choice For the Breast Cancer Care WA fundraiser we decided to sell Cadbury chocolates in Central Institute of Technology, Perth Campus.Eat Central Virtual Enterprise has an agreement with Cadbury for purchasing Cadbury fundraising products which have been made to help fundraising events and make the most of your sales. Procedure followed to prepare for the fundraiser The first week every team member competed a ‘To Do’ List, a team meeting was organised by the team leader, every team member suggested a charity of their choice. We attended to another meeting to decide which charity would be choose we agreed to do the fundraiser activity for the Breast Cancer Care WA.It was agreed that Cadbury chocolates would be sold for the fundraising at Central Institute of Technology at the Students Services area. For the activity we decided to dress in purple (the charity’s official colour) and decorate the stand with purple balloons. An email was sent to the Breast Cancer Care WA to let them know that we would like to fun draise for them. They happily accepted our idea and we were offered brochures, balloons and support to set up our stand.Each member designed a poster using the official logo of the foundation and a brief description of the charity, as well as the price list for Cadbury chocolates, only one was sent to the Breast Cancer Care WA for their approval. The amount of money set out to raise during the fundraising was AU$200 after deducting Cadbury money (AU$60) and float money (AU$40). A memo was sent to the manager with all the details of the fundraising for his approval. In the second week, the fundraising event was held (Monday 20 August 2012) from 10:30am to 3:00pm at the Students Services area.At the end of the activity the ‘Sales Summary’ and the ‘Cash Receipt Summary’ were completed by each team member. AU$ 0. 60 per chocolate sold was put in an envelope for payment to Cadbury. The amount of profit made was calculated and the money was placed into a separate envelope. After counting the money and deducting Cadbury costs and float money, we made AU$123. 65 for the Breast Cancer Care WA. The team leader was responsible for checking that the money was accurate before giving it to the Manager.In the third week, the fundraising report was discussed with the Manager and a guideline to write the report was given to every team member. A couple of team meetings were held to talk about the success of the fundraising activity. Advertising To promote the Breast Cancer Care WA fundraising activity we put posters on the Students Board, bookshop and Students Services area at Central Institute of Technology, Perth Campus. We also decorated the stand by putting purple balloons, placing brochures on the table beside the chocolates.Sales Report Graphic | CADBURY FUNDRAISING FOR THE BREAST CANCER CARE OF WA| | | | | Cadbury money| $60| | | Float money| $40| | | Breast Cancer Care of WA money| $123. 65| | | | | | | | | | | | | | | | | | | Conclusion Althou gh we were expecting to raise AU$200 to donate to the Breast Cancer Care WA, we consider that the fundraiser was a success due to the participation of the Central Institute of Technology community along with Sales and Marketing department of the Eat Central Virtual Enterprise.Working in the Sales and Marketing department gave me very valuable experience about customer service. I had the chance to interact with customers, sell our products and persuade people to buy chocolates. I learned that communicating a clear message is very important, being nice when dealing with different people, different personalities and providing the best service and meeting customers’ needs. Recommendations for another fundraiserSince the fundraising activities can be carried out at The Central Institute of Technology premises and held for only one day, I would recommend arriving to the institute a little bit earlier so as to start the activity as early as it can and make the most of the day. Sugge stions for improvement I would suggest the team members to be more actively involved in the activity, be really committed to the cause and take every Eat Central Virtual Enterprise activity seriously. It would be a good idea to allow more time to develop the fundraising activity, one day is not enough to raise enough money for a registered charity.References The Internet was used to choose the charity and get more information about breast cancer we were given brochures, leaflets and monthly Breast Cancer Care WA magazine issues by the foundation More information about the Breast Cancer Care WA can be found in its official website: www. breastcancer. org. au Another useful online resource is the Breast Cancer Network Australia: www. bcna. org. au Advertising poster for fundraiser Raise a chocolate for the Breast Cancer Care WA Giant Freddo Fundraiser (Milk Chocolate) $1. 20Twin Pack Freddo (Strawberry) $1. 20 TimeOut Bar $1. 20 Caramello Koala $1. 20 Bottled Water $1. 80 Breast Cance r Care WA is a WA charity that provides personalised  emotional, practical and financial support and care to people affected by breast cancer. This includes men with breast cancer, carers and family who have their own challenges and needs through the experience. Receiving no government funding, the Breast Cancer Foundation of WA relies solely on the generosity of Western Australians to continue its vital grass-roots work in the community. Pictures